Experience:0-2 Years (Freshers with strong practical skills can apply)
About the Role
Key Responsibilities
- Plan, execute, monitor, and optimize Meta Ads (Facebook & Instagram Ads) and Google Ads campaigns.
- Develop effective paid advertising and lead generation strategies to achieve business objectives.
- Monitor campaign performance, analyze key metrics, and optimize campaigns for better ROI and lead quality.
- Manage and grow the company's and clients' social media presence across relevant platforms.
- Create and implement social media marketing strategies to improve engagement, reach, and brand visibility.
- Handle client communication, understand their marketing requirements, provide regular updates, and maintain strong client relationships.
- Manage multiple client accounts and ensure timely execution of digital marketing activities.
- Coordinate with content and design teams to develop creatives and campaigns for social media and paid advertising.
- Track leads and campaign performance using relevant tools and prepare regular performance reports.
- Stay updated with the latest digital marketing trends, advertising platforms, tools, and best practices.
Required Skills:
- Strong hands-on knowledge and experience of Meta Ads and Google Ads.
- Good understanding of paid advertising and lead generation techniques.
- Strong knowledge of Social Media Marketing and social media platforms.
- Excellent client handling, communication, and interpersonal skills.
- Ability to manage client requirements and maintain skilled relationships.
- Knowledge of campaign performance analysis and reporting.
- Understanding of SEO and SEM.
- Creative thinking and problem-solving ability.
- Basic knowledge of CRM tools and marketing automation is an added advantage.
- Ability to work independently and in
📌 Digital Marketing Executive (Ultadanga)
🏢 Ethical Den
📍 Ultadanga
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