Job Title: Digital Marketing Specialist (Performance Marketing)

Location: Gurugram (In office)Work Schedule: Monday to Friday (Work from Office)Experience: 1-3 YearsCompany: Big Leap Marketing

Job Summary

Key ResponsibilitiesPerformance Marketing
- Plan, execute, and optimize campaigns on Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
- Manage Search, Display, Performance Max, Video, Lead Generation, and Remarketing campaigns.
- Conduct keyword research, audience analysis, and competitor research.
- Develop campaign strategies aligned with business goals and budgets.
- Optimize campaigns to improve lead quality, reduce cost per acquisition (CPA), and maximize return on ad spend (ROAS).

Tracking & Analytics
- Set up and manage Google Tag Manager (GTM).
- Configure and monitor Google Analytics 4 (GA4) events and conversion tracking.
- Implement and troubleshoot Meta Pixel, LinkedIn Insight Tag, Google Ads Conversion Tracking, and other tracking scripts.
- Create remarketing audiences and ensure accurate conversion attribution.




- Use UTM parameters and analytics tools to measure campaign performance.
- Segment audiences and perform A/B testing to improve campaign performance.

Reporting & Optimization
- Track and analyze campaign performance across platforms.
- Prepare weekly and monthly performance reports with actionable insights.
- Monitor key metrics including CTR, CPC, CPL, CPA, Conversion Rate, ROAS, and ROI.
- Recommend and implement continuous improvements based on data.

Collaboration
- Work closely with the creative, content, and account management teams.
- Coordinate with clients to understand campaign objectives and communicate performance updates.
- Stay up to date with the latest digital marketing trends, platform updates, and best practices.

Required Skills:
- 1-3 years of hands-on experience in digital marketing and performance advertising.
- Strong working knowledge of:
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Ex

📌 Digital Marketing Specialist (Gurugram)
🏢 Big Leap Digital Services
📍 Gurugram