Develop and execute comprehensive Annual Operating Plans and marketing strategies specifically targeted at accelerating revenue growth.
Manage end-to-end campaign execution with a rigorous focus on Return on Investment (ROI) and efficient budget utilization.
Design and implement strategic initiatives to enhance customer acquisition, improve retention rates, and execute win-back programs.
Lead the deployment of integrated marketing campaigns across multiple platforms, including Television, Digital, Print, Radio, and Out-of-Home (OOH) media.
Utilize advanced technology, automation tools, and Artificial Intelligence to address the evolving needs of affiliates and consumers.
Oversee the growth and marketing of key product categories, including Linear TV, Value-Added Services (VAS), and IPTV.
Cultivate high-impact marketing partnerships and drive growth through influencer collaborations and strategic alliances.
Manage public relations and communication strategies to support strategic distribution initiatives.
Analyze industry data, specifically BARC metrics,



to derive actionable insights that inform marketing tactics.
Establish clear performance metrics for campaigns and continuously measure overall marketing effectiveness.
Oversee the planning and management of marketing and media budgets to ensure optimal resource allocation.
Apply an entrepreneurial mindset to create cutting-edge marketing solutions tailored to specific business and affiliate requirements.

Requirements
Key Requirements
* MBA / PG from a Tier I institute
* Experience developing Annual Operating Plans and marketing plans focused on revenue growth
* Strong ROI-driven approach to campaign execution and budget management
* Experience identifying and implementing marketing strategies for customer acquisition, retention, and win-back initiatives
* Experience executing integrated marketing campaigns across TV, Digital, Print, Radio, and OOH
* Ability to leverage technology, automation, and AI to address affili

📌 Require an Associate Director– Distribution Marketing in Mumbai (India)
🏢 TestHiring
📍 India