Create and launch Facebook & Instagram ad campaigns. Set up campaigns with appropriate objectives, audiences, and budgets. Monitor and optimize campaign performance. Analyze key metrics such as CTR, CPC, CPM, CPL, and ROAS. Conduct audience and creative testing. Coordinate with the creative team for ad creatives and copy. Prepare basic campaign performance reports. Stay updated with Meta Ads best practices and platform updates.
Preferred candidate profile
Basic understanding of Meta Ads Manager. Knowledge of campaign creation and audience targeting. Understanding of campaign optimization. Familiarity with Meta Pixel and Events (preferred). 1• Analytical mindset with attention to detail. Positive communication and willingness to learn. Eligibility. 68 months of practical experience managing Meta Ads campaigns. Bachelor's degree (preferred) or equivalent qualification. Passion for digital marketing and performance marketing.