Builds the 360⁃marketing plan for the brand and defines KPIs, also managing product & trade marketing activities, and collaborating with Consumer Engagement and Digital Teams.
Profiles consumers, adapting global guidelines to local reality.
Defines the Consumer Journey according to the profiled targets.
Defines the advertising and distribution mix.
Adapts the marketing plan accordingto sales performance, trends, competitors and social media metrics.
Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type).
Manage and maintain discontinued products and returns with the objective of reducing returns.
Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy.
Forecasts GWP, testers and samples.
Manages pricing (current products, price increases, price upload and pricelist creation) according to regional and global policies.
Analyzes sales performance of key categories.
Runs COGS (Cost of Goods Sold)
analysis in order to continuously optimize product assortment Product Expert.
Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets.
Responsible for campaigns (Event Management, timing of campaigns and tracking hereof) Supply management.
Creates Account and Purchase⁃Order ledger and follow⁃up.
Supply management and responsible for giving information to relevant stakeholders.
Manages returns and assortments.
Develops reports and analysis for all campaigns, with attention to A&P; ROI, in order to improve marketing effectiveness.
Defines and presents regional marketing plans, ensuring their effective implementation.
Shares ideas and challenges in cross brand meetings Campaigns support.
Builds local product offerings if relevant in collaboration with Trade Marke