The Sales Generation Specialist (SGS) for the skilled lighting division is responsible for driving and converting sales prospects into loyal customers within the professional lighting category products. This role involves managing and enhancing the sales pipeline, engaging with dealers, builders, architects, and end customers. The SGS will provide technical training to dealer sales staff, conduct site visits, and ensure high-quality customer engagement and satisfaction. The position demands a proactive attitude, excellent communication skills, and the ability to build strong relationships within the industry, ultimately contributing to the growth and success of the professional lighting division.
The primary aim is to generate revenue by establishing and maintaining strong relationships with Pvt Govt. Institutions and enhance brand presence in such customers segments and ensure prompt collections.

*Key Responsibilities*
- Convert the prospect pipeline generated by MDS into successful sales
- Perform productive business meetings with identified accounts generate lead for PLS




- Prepare and share promotional activity calendar (Annual, Quarterly followed) with Manager
- Organise and perform in-house product demos and customer specific seminars for better understanding of products
- Identify, convert and appoint new business channel partners thus increasing the existing channel universe
- Identify and convert new prospects to tap into untouched potential market segment
- Regular visit to customers and clientele to gather feedback and generate new revenue streams
- Achieve sales targets and order booking targets as per budgets assigned
- Ensure timely collection of the payments
- Visit dealers as per MCP, encouraging them to sell lighting products independently. Provide technical education to dealer sales staff and identify lighting experts at counters for advanced training
- Conduct training sessions at dealer sales counters, including role plays and practical demo

📌 Sr. Officer (Dehradun)
🏢 Aditya Institute Of Management Studies Research
📍 Dehradun