We are looking for an energetic and detail-oriented Marketing Executive to support the institutes digital and performance marketing efforts. Working closely with and reporting to the Head - Marketing, Branding Automation, this role will be responsible for executing digital campaigns, supporting SEO and social media activities, and assisting in lead generation and admission funnel initiatives. This is an excellent opportunity for a fresher or early-career marketer to build hands-on experience across performance marketing, CRM-driven workflows, and marketing analytics in a fast-paced admissions setting.
Key Responsibilities
Digital Performance Marketing Execution
- Assist in planning, setting up, and monitoring Google Ads and Meta (Facebook/Instagram) Ads campaigns.
- Support day-to-day SEO activities - on-page optimization, keyword research, content tagging.
- Execute the social media content calendar and coordinate post scheduling and publishing.
- Support landing page creation, updates, and basic conversion rate optimization tasks.
- Monitor campaign performance metrics (CTR, CPC, CPL) and flag issues for review.
Admission Funnel Lead Support
- Support lead capture, tagging, and tracking through the admission funnel (Inquiry Counselling Demo Walk-in Admission).
- Coordinate with the counselling and admissions team to ensure timely follow-up on marketing-generated leads.
- Help identify drop-off points in the funnel and share observations with the Head.
CRM Marketing Automation Support
- Execute CRM and automation workflows (WhatsApp, email, SMS) designed by the Head - Marketing.
- Maintain accurate and updated lead/contact data within the CRM.
- Support automated communication flows: inquiry response, brochure sharing, demo/webinar reminders, follow-up nudges.
Content Creative Coordination
- Coordinate with creative agencies/content team for ad creatives, brochures, and social media assets.
- Assist in basic content creation and editing usin