Were looking for a designer who lives and breathes character design — someone who can dream up an original plush character from a blank page, and just as comfortably turn Pikachu, Hello Kitty, or a Disney character into a toy fans instantly recognise. You’ll create fresh plush concepts across our own range and the world’s strongest licensed IP, and shepherd them through sampling until the toy on the table matches your design.
About the Role
This is a pure design role — no pattern making. A year in, you’ll have created a portfolio of current plush designs spanning original characters of your own and some of the world’s most-loved licensed ones: concepts you sketched, expressions and proportions you perfected, and samples you reviewed and refined alongside our pattern masters until every stitch stayed true to the design. You own the creative vision; the pattern team owns the construction.
What You’ll Do
- Create new plush toy designs — character sketches, poses, expressions, colourways, and size ranges — for both original in-house concepts and globally licensed IP such as Sanrio,
Pokmon, and Disney.
- Develop original plush characters and product lines from scratch — from first idea to a design ready for sampling.
- For licensed work, translate official style guides into fresh, on-brand plush concepts that stay true to each character.
- Prepare clear design sheets and visual references (turnarounds, detail callouts, fabric and trim direction) for the pattern masters to work from.
- Review sample patterns and prototypes the pattern masters create — checking proportions, expressions, fabric feel, and finishing — and give precise, visual feedback until the sample matches the design.
- Support licensor approval rounds on licensed lines — preparing design submissions and incorporating feedback from IP holders.
- Track global trends in plush, character goods, and licensed merchandise to keep the range fresh and commercial.