VML, a WPP company, is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R; two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices powered by deep data and technology experience.
For more information, visit www.vml.com
Roles & Responsibilities:
1. Partner GTM Strategy & Planning
- Translate Microsoft solution plays and priorities into clear, executable partner GTM plans
- Define target audiences, value proposition, messaging and channel strategy
- Simplify complex partner strategies into focused, outcome-oriented plans
- Align closely with PMMs, PDMs and sales stakeholders on GTM priorities
2. Campaign Activation & Execution
- Guide partners to launch and execute campaigns quickly using available assets and programs Support end-to-end campaign activation (planning execution optimization)
- Ensure alignment to Microsoft incentives, programs and Campaign-in-a-Box frameworks
- Drive repeatable execution models across the partner portfolio
3. Pipeline & Performance Accountability
- Drive partner activity toward pipeline generation and chance creation
- Track performance across funnel metrics (leads, referrals, pipeline)
- Use dashboards and data insights to recommend next best actions
- Ensure campaign impact is measurable and tied to business outcomes
4. Partner Relationship & Influence
- Act as a trusted advisor to partner marketing and leadership teams
- Build strong, ongoing relationships with a portfolio of partners (15-20)
- Influence partner priorities without authority, guiding focus toward highest-impact activities
- Lead partner meetings and workshops with confidence and clarity