Performance Marketing:
- Own Meta and Google performance marketing end-to-end.
- Plan, launch, analyse and optimise campaigns personally.
- Manage campaign structures, audiences, bidding, budgets and scaling.
- Build systematic prospecting, retargeting and retention strategies.
- Identify opportunities to scale spend while maintaining contribution margins.
Growth Economics:
Own and improve:
- CAC
- MER
- ROAS
- Blended CAC
- AOV
- Conversion Rate
- LTV:CAC
- Current vs returning customer economics
- Understand the relationship between advertising spend, gross margins and contribution margins.
- Think beyond platform ROAS and optimise for actual business profitability.
Creative Performance:
- Work closely with Compound's content and creative teams.
- Analyse which hooks, formats, creators, products and messages drive conversions.
- Build a structured creative-testing framework.
- Identify creative fatigue early.
- Translate advertising data into clear briefs for the creative team.
Analytics & Attribution:
- Strong understanding of Meta attribution, Shopify analytics, GA4 and Google Ads.
- Understand Pixel, CAPI, GTM and tracking fundamentals.
- Analyse the complete funnel from impression click session add-to-cart checkout purchase repeat purchase.
- Build clear weekly and monthly performance dashboards.
Preferred candidate profile
- 3- 6 years of hands-on performance marketing experience.
- Strong preference for candidates who have worked with D2C/e-commerce brands.
- Demonstrable experience managing and scaling meaningful Meta advertising budgets.
- Strong Meta Ads expertise is essential.
- Google Ads experience preferred.
- Experience working with Shopify-based D2C businesses strongly preferred.
- Excellent numerical and analytical ability.
- Comfortable working directly with founders in a rapid-growing company.
- High ownership mindset.