Key Responsibilities
- Develop and execute comprehensive SEO strategies to increase organic traffic and conversions.
- Perform keyword research, competitor analysis, and content gap analysis.
- Optimize website architecture, internal linking, metadata, schema markup, and Core Web Vitals.
- Conduct technical SEO audits and work with developers to resolve issues.
- Build and execute ethical link-building campaigns.
- Optimize content for featured snippets, People Also Ask (PAA), and voice search.
- Implement Answer Engine Optimization (AEO) strategies for AI assistants and answer engines.
- Optimize content for Generative Engine Optimization (GEO) to improve visibility in AI-generated search results (ChatGPT, Gemini, Perplexity, Claude, Copilot, etc.).
- Use AI tools to accelerate keyword research, content optimization, and SEO automation.
- Monitor website performance using Google Analytics 4, Google Search Console, and SEO platforms.
- Track keyword rankings, traffic, conversions, crawl health, and indexing.
- Collaborate with content writers, designers, developers, and marketing teams.




- Stay updated with Google algorithm updates and the latest AI search trends.

Required Skills

SEO
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- International SEO (preferred)
- E-commerce SEO (preferred)
- Schema Markup
- Core Web Vitals
- Website Audits
- Keyword Research
- Competitor Analysis
- Link Building
- Internal Linking
- SEO Reporting

AEO & GEO
- Answer Engine Optimization
- Featured Snippet Optimization
- Voice Search Optimization
- AI Search Optimization
- Entity-Based SEO
- Knowledge Graph Optimization
- Semantic SEO
- Topical Authority Development
- Content Clustering
- E-E-A-T Optimization
- Prompt-aware content structuring

AI & Automation

Experience with AI tools such as:
- ChatGPT
- Gemini
- Claude
- Perplexity
- Jasper
- Surfer SEO
- Frase
- MarketMuse
- Clearscope
- NotebookLM (preferred)

Tools
- Google Search Console
- Google Analytics 4
- Google

📌 Seo Specialist (New Delhi)
🏢 Somo Media
📍 New Delhi