Job Description
Job Title: Zonal Sales Manager - General Trade
Brand- Kenaz
Location: Delhi
Reports To: Regional Sales Manager
Preferred industry experience: Perfume / Skincare / FMCG
About the Role
We are seeking a motivated and results-driven ZSM to oversee and drive sales performance across our general trade channels. The ideal candidate will have a proven track record in sales management, a strong understanding of the general trade market, and excellent leadership skills.
Key Responsibilities:
1. Sales Strategy & Execution
- Develop and implement territory sales plans to achieve revenue, distribution, and market share targets.
- Drive primary and secondary sales across General Trade for the perfumes portfolio.
2. Team Management
- Lead, coach, and monitor Sales Officers/Representatives to ensure target achievement.
- Set clear KPIs and conduct regular performance reviews.
3. Channel & Distributor Management
- Appoint and manage distributors; ensure stock availability and smooth supply chain operations.
- Strengthen relationships with retailers and key accounts to enhance brand presence.
4. Sales Performance Monitoring
- Track sales volume, productivity, and market penetration.
- Prepare regular sales reports, forecasts, and action plans.
5. Market Expansion & Visibility
- Identify new market opportunities and expand distribution reach.
- Execute promotional activities, schemes, and branding initiatives to boost visibility.
Qualifications:
- Bachelors degree in business administration, Marketing, or a related field (MBA preferred).
- Proven experience (typically 10+ years) in a sales management role, with a focus on general trade.
- Solid understanding of sales principles, customer relationship management, and market dynamics.
- Excellent leadership, communication, and interpersonal skills.
- Ability to analyze sales data, generate reports, and make data-driven decisions.
Interested candidates can drop their resume at
[email protected]
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