We are looking for a Marketing Manager who is early in their career but grounded in marketing strategy fundamentals — someone who understands positioning, channel strategy, and marketing economics, not just campaign execution. This person will work closely with the Founder, supporting and helping implement marketing strategy across the branch network, while managing day-to-day coordination with agencies and platform partners. It is a hands-on role with room to grow into greater ownership as the function matures.
Key Responsibilities
Strategy Support & Brand
* Support and help implement marketing strategy across branches — positioning, messaging, and the ongoing repositioning from a slimming-clinic identity toward metabolic health / longevity, under the Founder's direction.
* Help maintain consistent brand positioning across the portfolio —ensuring each is represented correctly in all marketing material.
* Assist in translating clinical and scientific credibility (diagnostics, doctor-led protocols, outcomes data) into consumer-facing content.
* Support the preparation of marketing plans and reporting tied to enrollment and revenue targets.
Channel Coordination & Demand Generation
* Support efforts to diversify beyond the current heavy reliance on one paid social platform, by helping coordinate search, organic/SEO, influencer, offline, and referral initiatives.
* Track performance marketing execution and flag agency/partner performance against CAC, cost-per-enrollment, and lead-to-enrollment conversion benchmarks.
* Assist with city- and branch-level go-to-market coordination for recent branch launches.
* Maintain marketing analytics and reporting — spend, lead quality, and channel performance, on a consistent monthly cadence.
Vendor & Cross-Functional Coordination
* Coordinate day-to-day with external agencies/creative and media partners — briefs, timelines, and follow-ups on performance.