Role & responsibilities
- Develop and manage a social media strategy aligned with business goals.
- Plan, create, edit and publish engaging content across social media platforms.
- Manage the social media content calendar and ensure consistent posting.
- Define and track important social media KPIs.
- Analyse engagement, reach, audience growth, watch time and retention data.
- Use analytics insights to improve content formats, topics, hooks and posting strategies.
- Research audience preferences, competitors and current content trends.
- Identify emerging trends using tools such as Google Trends, TikTok Creative Center and social-listening platforms.
- Write short-form video scripts with strong hooks, explicit messaging and effective calls to action.




- Plan and coordinate photo and video shoots, including storyboards, shot lists, locations, talent and equipment.
- Work closely with copywriters, designers and other marketing team members.
- Manage social media communities by responding to comments, messages, queries and reviews.
- Maintain the design and consistency of social media profiles, cover images and content layouts.
- Build relationships with industry professionals, creators and influencers.
- Suggest campaigns, collaborations, promotions and current content ideas to improve brand awareness

📌 Social Media Executive (New Delhi)
🏢 Mercurius advisory services
📍 New Delhi