Forbes Advisor is a new initiative for consumers under the Forbes Marketplace umbrella that provides
journalist- and expert-written insights, news and reviews on all things personal finance, health,
business, and everyday life decisions. We do this by providing consumers with the knowledge and
research they need to make informed decisions they can feel confident in, so they can get back to doing
the things they care about most.
We’re looking for a Head of Paid Media Operations to lead Forbes Marketplace’s multi-channel
performance marketers based in India. Focusing on mentoring and developing our junior team
members, providing best-practices, campaign guidance and strategy development, while delivering key
revenue KPIs. Working closely with our vertical leads (based globally) to gain thorough understanding
of their categories, targets and priorities.
To succeed in this role, you will need proven leadership experience of leading a high-performance
marketing team, and be well-versed in Google SEM with an in-depth understanding of the smart bidding
strategies.
The successful candidate will need to be highly analytical, well organized and have excellent
communication skills, with the ability to thrive in a fast-paced and collaborative environment.
This is an exciting and wide-reaching role, working across multiple categories for a successful and
established business which still champions a ‘start-up’ sprint to move quickly and grow rapid.
Responsibilities
- Mentor and upskill our junior team members.
- Create processes, documentation and workflows covering campaign best practices, strategy, development, and performance optimization.
- Ensure a high level of campaign execution by every SEM Specialist.
- Oversee the creation, implementation, and optimization of paid marketing campaigns across platforms.
- Collaborate with vertical leads gaining thorough understanding of their categories, targets and priorities.
- Manage challenges or concerns that arise fro
📌 Head of Paid Media Operations- India (Mumbai)
🏢 Forbes Advisor
📍 Mumbai
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