Why this role exists

If you write across formats and you're the kind of person who keeps the whole pipeline on track, this role hands you both.

You'll define the narrative — how JustCall explains what it does and why it matters to the revenue teams who use our products, and the buyers deciding whether to. You'll set the voice and tone across web, blog, email, and social, and own the calendar that keeps all of it moving.

You'll write the cornerstone pieces yourself — the ones that set the standard for how we sound — and hold that line across everything the wider team ships, from PMM and CRO to design and events.

What you'll actually do
- Write across formats
- Draft and sharpen web and landing page copy — headlines, subcopy, feature sections, and CTAs
- Write and edit blogs and long-form content, from product announcements to thought leadership
- Own email and lifecycle copy — onboarding sequences, campaigns, and A/B variants
- Write social copy and SEO content, including meta titles and descriptions, down to sections like FAQs
- Own the calendar
- Plan what ships when,



write the briefs, and track every piece from draft to publish
- Coordinate designers, freelancers, and other teams so work lands on time and on brief
- Keep explicit visibility into what's in flight, what's done, and what's at risk, so no one has to chase
- Hold the quality bar
- Self-edit hard, and hold every piece to our voice and style standards
- Review others' content for clarity, flow, and consistency
- Push every draft that's specific and reads like it was written by a human
- Build the systems
- Build the workflows and reusable skills the content team runs on
- Use AI tools to do more with less, and write the prompts that make the whole team faster

What we're looking for
- Have 3-5 years of writing copy, ideally in B2B SaaS
- Can show a portfolio across the web, blog, email, and social
- Stay organised under a full calendar and still ship clean work
- Write plain, specific copy and make tech

📌 Senior Content Associate (Bengaluru)
🏢 Saas Labs
📍 Bengaluru