Purpose of the Role

The position will be responsible for driving retail sales of Passenger Electric Vehicles to personal customers in assigned regions to achieve business objectives in terms of volumes, market share and customer experience; the incumbent is to provide focus to EV retail efforts, including market activation, tie-ups, customer & pipeline management Lack of focus for EV retail in a primarily ICE focused dealership structure; limited EV ecosystem development and activation for personal segment buyers.

Job Responsibility
- Driving EV/PV Retail Sales volumes & Market Share:
- Deliver Retail targets for the city/region through dealership as well as alternate channel sales teams
- Direct responsibility of managing sales in Store-in-Store/Experience Centre's Micro-market activation: Identify, optimize and conduct micro market activations within the region to optimize lead generation and conversion
- Interface with dealerships through PV TSMs to seek dealer support & ensure dealer focus to achieve retail targets




- Optimize test drives and conversion through special initiatives executed through dealers and alternate channels
- Develop market intelligence on customer preferences, competitor offerings, key opportunities, etc. and share with Head EV/PV Retail Sales
- Develop and manage region specific tie-ups to increase value proposition of EV/PVs

Manage Customer Relationships

Engage frequently with EV/PV customers & serve as first point of escalation for customers (adhering to SLAs) Share feedback with Charging Solutions & Customer Experience teams

Team Management

Monitor Sales funnel and direct Product Specialists to manage pool of TML Sales executives deployed in alternate sales channels to take appropriate follow-up actions to ensure retail customer satisfaction. Onboard and manage product specialists across relevant sales channels.

Stakeholder Profiles & Nature of Interactions Internal
- Regional Customer Care Manager Specific service campaigns/ comm

📌 Senior Manager (Thane)
🏢 Tata Motors
📍 Thane