Job Overview :
- This role is about creating high impact creatives that drive attention clicks and conversions across both static and video formats.
- You will be responsible for designing performance driven static creatives as well as engaging video content for ads website and social media.
- This is not a traditional design role. You will be expected to think in terms of engagement click through rate and conversions.
Key Responsibilities :
- Design static ad creatives for Meta and Google campaigns
- Create banners for website landing pages and app promotions
- Design social media posts carousels and brand creatives
- Create reels and short form videos for marketing campaigns
- Use AI tools to generate and edit videos and creatives
- Work on thumbnails banners and campaign creatives
- Collaborate with content and performance team for campaign execution
- Create multiple variations of creatives for A B testing
- Ensure consistency in branding across all creatives
- Understand what kind of creatives perform and iterate quickly"
- Robust skills in graphic design and video editing
- Ability to design clean high-converting static creatives and banners
- Experience with tools like Photoshop, Illustrator Canva, Premiere Pro or similar
- Hands-on experience with AI tools for video editing and creative generation
- Understanding of performance marketing creatives and ad formats
- Ability to create scroll-stopping content for both static and video formats
- Basic understanding of branding layout typography and visual hierarchy