Innoknowvex is an EdTech company transforming learning through innovative, technology-driven solutions that empower individuals and organizations with future-ready skills.
Role Overview
We are looking for a
Marketing Manager
to lead brand growth, campaign execution, lead generation, and go-to-market strategies. The ideal candidate will collaborate with cross-functional teams to drive impactful marketing initiatives and deliver measurable business outcomes.
Key Responsibilities
- 1–2 years of hands-on experience in the Marketing Department of an EdTech company (Mandatory).
- Drive
quality lead generation and customer acquisition
through online and offline marketing initiatives.
- Work closely with the
Sales and Business Development teams
to improve lead quality and conversion.
- Conduct competitor analysis and market research to identify new opportunities and trends in the EdTech sector.
- Develop partnerships with schools, colleges, universities, institutions,
and relevant organizations to support business growth.
- Coordinate with internal teams including Sales, Operations, Product, Content, and Management.
- Track and analyze marketing performance using relevant analytics and CRM tools.
- Prepare weekly and monthly marketing performance reports for management.
- Manage marketing budgets and ensure effective utilization of resources.
- Identify new marketing channels and growth opportunities.
Mandatory Requirements
- Lead Generation and Funnel Management
- Brand Management
- Excellent communication and presentation skills
- Strong analytical and data-driven approach
- Leadership and team management skills
- Strong understanding of the
EdTech industry
Location:
Bengaluru (Work from Office)
Job Type:
Full time
Note:Applications without 1–2 years of Marketing experience in the EdTech industry will not be considered.