Performance Marketing Manager

*(Google Ads Specialisation)*

Experience: 4-7 years | CTC: 10 - 14 LPA

Role Overview

This is a hands-on execution role, anchored in Google Ads, for someone who will also carry the overall performance marketing view across paid channels. You will own Google Ads end to end Search, Demand Gen, Display, and YouTube and be the person who tracks how the full paid mix (Google + Meta) is performing, spotting gaps and pushing fixes.

If you are someone who lives inside Google Ads down to the keyword level, takes personal ownership of CPL and ROAS, and wants visibility across the entire performance funnel rather than a single platform, this is the role for you.

What You Will Do

Google Ads Execution & Optimisation
- Build, launch, and manage Google Ads campaigns end to end Search, Demand Gen, Display, and YouTube — across multiple projects and cities
- Structure Search campaigns with tight ad groups, match-type strategy, and keyword lists segmented by project and price point
- Write ad copy, manage negative keywords, run Search Term reports,



and continuously refine bids, budgets, and scheduling based on data
- Set up and QA conversion tracking, call tracking, and lead form extensions before any campaign goes live
- A/B test ad copy, landing pages, and bidding strategies — document results and apply learnings

Cross-Channel Performance Coordination
- Track overall performance marketing spend, CPL, and ROAS across Google and Meta, not just your own channel
- Coordinate with the Meta Ads Specialist on cross-platform retargeting and audience-sharing tests
- Flag underperformance on any channel to the Sr. Manager, with a view on where budget should shift
- Bring a channel-agnostic lens to lead quality — a low CPL on one platform funded by a worse-converting audience is not a win

Tracking, Attribution & Reporting
- Own Google Ads conversion tracking and GA4 integration — every lead, call, and form fill traced back to campaign and keyword
- Mainta

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