Key Responsibilities
- Plan, execute, and optimize lead generation, lead nurturing, and customer engagement campaigns.
- Design and manage automated customer journeys for onboarding, follow-ups, drop-offs, reactivation, and cross-sell campaigns.
- Build and execute campaigns across multiple channels, including:
- WhatsApp
- SMS
- Email
- Rich Communication Services (RCS)
- App Push Notifications (APN)
- IVR campaigns
- Manage campaign execution using marketing automation platforms such as Netcore, MoEngage, CleverTap, WebEngage, or similar tools.
- Segment customer audiences based on behavior, demographics, and lifecycle stages to improve campaign effectiveness.
- Track campaign performance, analyze KPIs, and continuously optimize open rates, CTR, conversion rates, and lead quality.
- Coordinate with Product, Technology, CRM, Analytics, and Business teams for campaign execution and data integration.
- Monitor campaign delivery, troubleshoot issues, and ensure timely execution of all marketing communications.




- Work closely with digital acquisition teams to improve lead conversion through personalized customer journeys.
- Prepare regular MIS and performance reports with actionable insights and optimization recommendations.
- Ensure compliance with data privacy regulations and communication policies.

Required Skills
- Hands-on experience with Netcore (preferred) or similar marketing automation platforms.
- Robust experience in marketing automation and customer lifecycle management.
- Expertise in WhatsApp Business campaigns, SMS, Email Marketing, RCS, APN, and IVR campaigns.
- Experience in lead generation, lead nurturing, customer retention, and re-engagement campaigns.
- Strong understanding of customer segmentation, journey mapping, and campaign automation.
- Experience with campaign analytics, A/B testing, and performance optimization.
- Knowledge of CRM integrations, APIs, and customer data platforms is an advantage.
- Strong analytical and problem-solving skill

📌 Marketing Automation Specialist (Chennai)
🏢 Shriram Finance
📍 Chennai