We are looking for an experienced Performance Marketing Manager with a strong background in real estate. The candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to generate high-quality leads for residential, commercial, and plotted projects.
Roles & Responsibilities
- Plan and manage Meta (Facebook & Instagram) advertising campaigns.
- Manage Google Search, Display, YouTube, and Performance Max campaigns.
- Generate high-quality real estate leads.
- Optimize campaigns to achieve the lowest possible Cost Per Lead (CPL).
- Create and manage remarketing campaigns.
- Conduct audience research and campaign planning.
- Coordinate with the Graphic Designer and Video Editor for ad creatives.
- Work closely with the Sales Team to improve lead quality and conversions.
- Track campaign performance and prepare weekly/monthly reports.
- Manage marketing budgets efficiently and maximize ROI.
- Optimize landing pages and lead forms for better conversion.
Required Skills
- Minimum 3 years of experience in Real Estate Performance Marketing.
- Solid knowledge of Meta Ads Manager and Google Ads.
- Experience with Google Analytics (GA4) and Google Tag Manager.
- Understanding of Pixel, Conversion API, and tracking setup.
- Experience in lead generation campaigns for real estate.
- Good analytical and problem-solving skills.
- Excellent communication and reporting skills.
Preferred Qualifications
- Experience working with residential, commercial, and plotted projects.
- Google Ads and Meta Blueprint certifications will be an added advantage.
- Basic knowledge of CRM and marketing automation tools.
KPIs
- Qualified Leads Generated
- Cost Per Lead (CPL)
- Cost Per Site Visit
- Cost Per Booking
- Return on Ad Spend (ROAS)
- Lead Quality
- Campaign ROI
- Monthly Marketing Performance
What We Offer
- Competitive Salary
- Performance-Based Incentives
- Career Growth Opportunities
- Professional Work Environment
- Opportunity to
📌 Performance Marketing Manager (Noida)
🏢 The Investment House
📍 Noida
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