- Plan, launch, and manage digital marketing campaigns across Meta, Google Ads, and property portals.
- Develop and optimize lead-generation campaigns to achieve CPL, lead quality, and ROI targets.
- Manage Meta Ads campaigns across Facebook and Instagram, including audience targeting, retargeting, and lead campaigns.
- Build and optimize Google Ads campaigns across Search, Display, Demand Gen, and YouTube.
- Conduct keyword research, audience research, competitor analysis, and campaign planning.
- Monitor campaign performance and continuously optimize budgets, targeting, creatives, bids, and placements.
- Manage property portal listings across platforms such as 99acres, MagicBricks, and Housing.
- Coordinate with the sales team to track lead quality, follow-ups, site visits, and conversions.
- Set up and maintain Meta Pixel, Google Ads conversion tracking, GA4, and UTM tracking.




- Work with the creative team to develop high-performing ad creatives, videos, landing pages, and marketing content.
- Conduct A/B testing of audiences, creatives, ad copies, landing pages, and campaign strategies.
- Prepare weekly performance reports covering ad spend, leads, CPL, site visits, conversions, and ROI.
- Identify tracking issues, campaign gaps, and current opportunities to improve lead quality and overall marketing performance.
- Stay updated with the latest digital marketing trends, platform updates, and real estate marketing strategies.

Role focus

Meta Ads + Google Ads + Property Portals + Lead Generation + Performance Marketing

📌 Walk-in || Performance Marketing Specialist (Bengaluru)
🏢 Propgenius Advisory
📍 Bengaluru