13 Aug
|
International knee and Orthopaedic Centre
|
Bengaluru
13 Aug
International knee and Orthopaedic Centre
Bengaluru
We are looking for a creative and results-driven Digital Marketing Executive to manage and strengthen the hospital’s online presence. The candidate will be responsible for planning and executing digital marketing campaigns, managing social media platforms, improving website visibility, generating patient leads, and promoting hospital services, doctors, health programs, and medical awareness initiatives.
Key Responsibilities
- Develop and execute digital marketing strategies aligned with the hospital’s business and patient-acquisition goals.
- Manage the hospital’s social media platforms such as Instagram, Facebook, YouTube, LinkedIn, and Google Business Profile.
- Create engaging content including posts, reels, videos, health awareness content, doctor profiles, patient education materials, and hospital updates.
- Plan and manage Google Ads, Meta Ads, and other paid digital campaigns to generate quality patient inquiries and appointments.
- Monitor and improve the hospital website for SEO, content, user experience, and lead generation.
- Conduct keyword research and implement on-page and off-page SEO activities.
- Manage online reputation, including Google reviews and patient feedback, in coordination with the appropriate hospital team.
- Track digital marketing performance using Google Analytics, Search Console, Meta Business Suite, and advertising dashboards.
- Prepare regular reports covering website traffic, leads, campaign performance, social media growth, conversions, and ROI.
- Coordinate with doctors, departments, photographers, designers, and external agencies to develop accurate and engaging healthcare content.
- Support the promotion of health camps, preventive health packages, specialist consultations, hospital events, and awareness campaigns.
- Stay updated on digital marketing trends, healthcare marketing practices, social media algorithms, and advertising platforms.
- Ensure that all digital content follows hospital policies, patient privacy requireme
📌 Digital Marketing Executive (Bengaluru)
🏢 International knee and Orthopaedic Centre
📍 Bengaluru