ROLE AND RESPONSIBILITIES:
- Own end-to-end digital marketing across B2B and B2C.
- Plan, launch and optimize Google Ads, Microsoft Ads, Meta, LinkedIn and other paid campaigns.
- Manage keyword research, match-type strategy, negative keyword hygiene, ad copy testing, budgets, bidding strategies, A/B testing and landing page recommendations.
- Own GA4, Google Tag Manager, Search Console, conversion tracking and reporting dashboards.
- Drive SEO, organic growth, content calendar and social media strategy.
- Track KPIs such as CAC, CPL, ROAS, MQL to SQL conversion and pipeline contribution.
- Collaborate with design, content, product and development teams.
- Lead quarterly digital marketing planning and channel strategy.

Technical and Skilled Expertise:
- Hands-on experience with Google Ads,



Bing Ads, Meta Ads and LinkedIn Ads.
- Strong knowledge of GA4, Google Tag Manager and Google Search Console.
- Experience implementing and troubleshooting conversion tracking.
- Knowledge of SEO, analytics, attribution and dashboard reporting.
- Strong analytical, communication and stakeholder management skills.
- Experience with HubSpot/Salesforce/Zoho is an advantage.
- Google Ads/Meta certifications are preferred.

QUALIFICATIONS:

Bachelors or Master's degree in Marketing, Business Administration, Advertising, or any relevant field.

📌 Digital Marketing Lead (Noida)
🏢 CloudBoson
📍 Noida