Company Description
Gencosys Technologies Pvt. Ltd. is an information technology company focused on supporting leading businesses with comprehensive IT solutions. The organization serves a diverse and global client base across South Asia, the Middle East and Africa, Asia Pacific, the Kingdom of Saudi Arabia, and North America. Gencosys provides services designed to help organizations leverage technology for growth, efficiency, and innovation. Team members work in an environment that values technical expertise, client success, and continuous improvement.

Role Description
The PPC Manager is a full-time, in office role based in Lucknow, responsible for planning, executing, and optimizing pay-per-click campaigns across search engines and other digital advertising platforms. Day-to-day responsibilities include conducting keyword research, setting up and managing campaigns, monitoring performance metrics, and adjusting bids and ad copy to improve ROI. The role involves collaborating with marketing and content teams to align PPC strategy with broader digital marketing initiatives,



tracking conversions, and preparing performance reports and insights for stakeholders. The PPC Manager is expected to stay updated on industry trends, platform changes, and best practices to ensure campaigns remain competitive and effective.

Qualifications
- Strong digital marketing skills, including experience with Digital Marketing and Marketing strategies.
- Proficiency in Social Media Marketing for supporting paid campaigns and brand visibility.
- Experience with Web Analytics tools to track, analyze, and optimize campaign performance.
- Demonstrated ability in Lead Generation through targeted PPC and related online campaigns.
- Hands-on experience managing PPC campaigns on platforms such as Google Ads, Bing Ads, and social channels.
- Ability to interpret data, generate insights, and present clear performance reports.
- Strong analytical, organizational, and time-management skills, with atte

📌 PPC Manager- Onsite (Lucknow)
🏢 Gencosys
📍 Lucknow