Role Overview

We are looking for a strong Channel Manager to build and scale our YouTube presence from the ground up. This is a high-ownership role for someone who understands YouTube not just as a content platform, but as a serious engine for attention, audience-building, and long-term brand growth.

The ideal candidate should have hands-on experience in shaping and scaling a YouTube channel, with a clear understanding of content strategy, audience behavior, programming, packaging, and performance. This role requires someone who can think strategically, execute consistently, and take direct accountability for channel growth across views, watch time, engagement, and subscribers.

Preference will be given to candidates who have worked in finance or fintech. Relevant experience in B2B or D2C content-led businesses will also be valuable.

Key Responsibilities

Own the YouTube Growth Charter

Take end-to-end ownership of the YouTube channel and its growth. Define what the channel should stand for, how it should grow, what formats it should invest in,



and how it should build a loyal audience over time.

Build the Content Engine from Scratch

Develop the channel s content roadmap, programming structure, and publishing rhythm. Create a strong mix of repeatable series, timely content, and strategic experiments that can drive both relevance and scale.

Drive Content Strategy and Concept Development

Identify content opportunities based on audience needs, market trends, competitive analysis, and business priorities. Shape strong video concepts that are watchable, helpful, and capable of compounding over time.

Own Packaging and Performance Levers

Lead all critical levers that influence channel performance, including titles, thumbnails, hooks, retention strategy, descriptions, and overall video positioning. Ensure content is packaged to earn clicks and sustain watch time.

Manage End-to-End Execution

Work closely with writers, editors, designers, producers, and on-screen tal

📌 Channel Manager YouTube (Chennai)
🏢 AssetPlus
📍 Chennai