Key Responsibilities:

Strategic Leadership:
- Develop a comprehensive digital marketing strategy aligned withbusiness objectives.
- Plan and execute campaigns for SaaS and healthcare service lines.
- Identify and deploy modern marketing tools, trends, and bestpractices.
- Manage the company's digital advertising budget, ensuring that spendis allocated effectively across all channels.

Operational Excellence:
- Oversee all digital marketing channels: SEO, SEM, paid media, email,content, automation, and analytics.
- Own campaign ROI, lead funnel metrics, and customer engagementperformance.
- Optimize website and landing pages for traffic conversion and SEO.
- Monitor and analyze campaign performance, making data-drivendecisions to optimize campaigns and improve productivity/outcome.

Team Leadership:
- Build, manage, and mentor a high-performing in-house digitalmarketing team.
- Collaborate with external partners and agencies as needed.
- Drive a culture of innovation, analytics, and accountability.





Cross-functionalCollaboration:
- Work closely with the CEO and department heads to align marketinggoals with business outcomes.
- Support product launches, brand refreshes, recruitment marketing,and internal communication campaigns.
- Present performance dashboards and strategic insights to leadership.

Required Skills & Qualifications:
- 10+ years in digital marketingwith at least 5 years in a leadership role.
- Demonstrated success in B2BSaaS and/or healthcare domains is preferred.
- Solid command of SEO/SEM,content strategy, marketing automation, performance tracking.
- Proficiency in tools such asGoogle Analytics, HubSpot, Salesforce, etc.
- Excellent leadership,stakeholder management, and communication skills.
- Bachelors in Marketing,Communications, or related field; MBA is an added advantage.
- Looking for professionals whohave worked for US Market only.

📌 Head of Digital Marketing (Bengaluru)
🏢 Calpion Software Technologies
📍 Bengaluru