Drive brand growth and business visibility through strategic planning and execution of integrated marketing initiatives across digital and offline platforms. The role involves leading campaigns, managing teams and agencies, and ensuring measurable impact through data-driven decisions.
Core Responsibilities
- Plan and execute integrated marketing campaigns (digital offline)
- Ensure brand consistency across all communication channels
- Coordinate with creative, media, and PR agencies
- Lead and manage the marketing team and day-to-day activities
- Oversee digital marketing initiatives (social media, performance marketing, SEO/SEM)
- Manage and optimize CRM and customer engagement strategies
- Analyze campaign performance, market trends competitor insights
- Prepare MIS reports and performance dashboards
- Plan and control marketing budgets and track ROI
- Collaborate with internal teams for aligned business objectives
Ideal Candidate
- 5-10+ years of experience in Marketing (hospitality preferred)
- Solid exposure to digital marketing, branding campaign execution
- Proven ability to manage agencies and cross-functional teams
- Excellent analytical, communication, and leadership skills
- Energetic, creative, and result-oriented mindset
- Ability to multitask and work under pressure
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