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Inside Tina Grasso’s carefully constructed world of Chouchou

Grasso (right) on the world behind Chouchou.

By Tahlia Whitfield
August 10, 2026

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Tina Grasso launched Chouchou Intimates with six pairs of underwear and a handful of hand-drawn sketches, all amid a hostile point in time. Grasso founded the brand at the end of 2019, just as the Black Summer bushfires engulfed Australia and only months before Covid-19 upended retail and normalcy altogether. Chouchou itself is unapologetically pretty, think satin and cotton bralettes, sheer mesh, scalloped trims and tiny bows, all filtered through a vintage concept. When you delve into Grasso�

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📌 Inside Tina Grasso’s carefully constructed world of Chouchou (Hosur)
🏢 Inside Retail Australia
📍 Hosur