Job Title: Marketing and Customer Analytics Manager | Strategy Consulting Global Network

Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune

Must Have Skills: Marketing Analytics, Digital Analytics, Web Analytics, CJA, Adobe Analytics, Google Analytics, techno-functional and project management experience

Valuable to Have Skills: Tag Management Platforms (GTM, Adobe Launch, Tealium), Visualization Tools (Tableau, Power BI, Google Data Studio), Firebase, Apps Flyer

Job Summary:
As a Marketing and Customer Analytics Manager, you will lead the design, implementation, and optimization of analytics solutions for clients. Your role will involve conducting user experience assessments, managing data processes, and delivering actionable insights to improve marketing initiatives and customer journeys.

Roles Responsibilities:
- Conduct user experience assessments on websites/apps and provide recommendations to optimize analytics stacks.
- Gather business requirements and translate complex functional, technical,



and business needs into architectural designs and solution blueprints.
- Manage processes for capturing, storing, using, and tracking online activity data from multiple channels.
- Use consultative skills, business knowledge, and technical expertise to integrate analytics technologies into clients digital platforms and achieve business results.
- Analyze integration aspects between web analytics and allied systems like websites, apps, campaign managers, audience managers, Firebase, and tag managers.
- Plan and design digital analytics/clickstream data inclusion in customer 360 views and provide frameworks, solutions, architectures, and roadmaps for clients.
- Understand customer journeys and current trends to provide recommendations for improving marketing initiatives, personalization, and advertising strategies.
- Identify, scope, and partner with technology solution providers and marketing agencies to deliver tailored solutions.
- Work with technolog

📌 Adobe Analytics (Gurugram)
🏢 Sigma Allied Services
📍 Gurugram