Company: FLiCKA Cosmetics Pvt. Ltd.
Position: CRM Executive
Department: Marketing / Customer Relationship Management
Experience: 2–3 Years
Employment Type: Full time
Location: Mumbai
Work Mode: Work from Office
About the Role
We are looking for a CRM Executive who will be responsible for managing and improving customer relationships, engagement, retention, and repeat purchases across our D2C channels.
The ideal candidate should have hands-on experience with CRM campaigns, customer segmentation, WhatsApp, Email, SMS, retention marketing, and customer data analysis. The candidate should be comfortable working with data and creating campaigns that drive repeat purchases and customer lifetime value.
Key Responsibilities1. CRM Campaign Management
- Plan, execute, and monitor CRM campaigns across WhatsApp, Email, SMS, Push Notifications, and other customer communication channels.
- Create campaigns for new customers, repeat customers, inactive customers, and high-value customers.
2. Customer Segmentation
- Segment customers based on:
- New vs.
existing customers
- Purchase frequency
- Customer lifetime value
- Product/category purchased
- Engagement level
- Develop targeted campaigns for different customer segments.
3. Customer Retention & Repeat Purchase
- Develop strategies to increase repeat purchases and customer retention.
- Identify opportunities to bring inactive customers back.
- Create customer journeys for first-time buyers, repeat buyers, and high-value customers.
- Work on cross-selling and upselling campaigns.
- Track and improve customer lifetime value.
4. Data Analysis & Reporting
- Track CRM campaign performance and prepare regular reports.
- Monitor key metrics such as:
- Open Rate
- Click-Through Rate (CTR)
- Conversion Rate
- Revenue Generated
- Repeat Purchase Rate
- Customer Retention Rate
- Unsubscribe/Opt-out Rate
- Customer Lifetime Value
- Campaign ROI
- Analyse campaign performance and recommend improvement