The Merchandiser is responsible for ensuring effective product presentation, stock availability, and visual merchandising standards across retail outlets. The role involves coordinating with stores, warehouse, sales teams, and suppliers to maintain optimum inventory levels, execute promotional activities, and maximize sales through attractive product displays and merchandising strategies.
Key ResponsibilitiesMerchandising & Store Presentation
- Plan and execute merchandising strategies to enhance product visibility and customer engagement.
- Ensure products are displayed in accordance with brand guidelines and visual merchandising standards.
- Monitor shelf space utilization and recommend improvements for better product placement.
- Implement seasonal displays, promotional campaigns, and point-of-sale (POS) materials.
- Maintain store cleanliness and ensure displays are well-organized and appealing.
Inventory Management
- Monitor stock levels across stores and coordinate timely replenishment.
- Identify slow-moving, fast-moving,
and non-moving inventory and recommend corrective actions.
- Coordinate with warehouse and procurement teams to ensure product availability.
- Conduct periodic stock audits and reconcile inventory discrepancies.
Sales Support
- Analyze sales trends and customer preferences to optimize product assortment.
- Coordinate with the sales team to ensure merchandising activities support sales targets.
- Recommend promotional offers and product placement strategies to improve sales performance.
- Track the effectiveness of merchandising initiatives and submit performance reports.
Market & Competitor Analysis
- Conduct regular market visits to monitor competitor activities, pricing, promotions, and merchandising practices.
- Provide feedback and recommendations based on market intelligence.
- Identify opportunities for introducing recent products or improving product presentation.
Coordination & Compliance
- Liaise with vendors, supplie