About the Role

We are looking for a creative, analytical, and performance-driven Digital Marketing Specialist to join our growing Marketing & Media team. This role offers excellent career growth opportunities for individuals who are passionate about digital marketing, brand building, lead generation, and online business growth. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing strategies across multiple online platforms while driving measurable business results.

Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across multiple online channels.
- Manage and maintain all company social media platforms, business accounts, and digital assets.
- Develop and execute monthly, quarterly, and annual digital marketing plans aligned with business objectives.
- Create and manage paid advertising campaigns on Meta, Google, YouTube, LinkedIn, and other digital platforms.
- Monitor campaign performance and optimize strategies to maximize ROI and lead generation.
- Coordinate with the Creative Content & Copywriter,



Graphic Designer, and Video Editor to execute marketing campaigns.
- Manage website content, SEO, Google Business Profile, and online brand presence.
- Build strategies to increase website traffic, customer engagement, and online conversions.
- Conduct market research, competitor analysis, and identify emerging digital marketing trends.
- Track KPIs and prepare regular digital marketing performance reports and insights.
- Manage email marketing, WhatsApp marketing, SMS campaigns, and other customer engagement initiatives.
- Ensure brand consistency across all digital platforms and customer touchpoints.

Required Skills & Qualifications
- Robust understanding of digital marketing strategies and online customer acquisition.
- Experience managing social media platforms and business accounts.
- Knowledge of Meta Ads Manager, Google Ads, Google Analytics, SEO, and content marketing.
- Strong analyt

📌 Digital Marketing Specialist (Kozhikode)
🏢 Wanago Tours and Travels
📍 Kozhikode