What Do We Do
ShopDeck helps e-commerce merchants set up and manage their D2C storefront “profitably”.

Proposition For Merchants
D2C seling made as easy as seling on e-com
marketplaces

Why build this?
- India’s D2C wave has been limited to venture-funded D2C brands today
- The art of seling on your own website is not democratised. There are ~500k-1M selers who can sel D2C but can at best sel on marketplaces
- Philosophica ly - we feel brand owners should spend most of their time on the product and not on channel optimization
- Shopify / Status-quo software solve for work-flow management of storefront but don’t do enough on “helping” merchants sel wel

Our proposition
Role
We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability.Our product is an al-in-one software stack that gives merchants everything they need to sel D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here,



we combine 4-key roles in classic e-commerce setup, al relevant for any D2C brand as wel:
- Marketing manager (“top of the funnel”)
- Category manager (“products/merchandising”)
- Product manager (“website/app metrics”)
- Ops manager (“shipping metrics”)

Our services layer measures metrics across al these buckets to optimise and take appropriate actions for merchant’s profitability.Over time, the goal is to productize our services layer - which we believe wil move the baseline of what merchants expect from a storefront software. Team and scale: We’re at ~$4.5M ARR and had hit profitability earlier in the year. We’ve recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.

Founders
- Rishabh Verma
- Harmin Shah

Role Charter
How will this role shape you?
Are

📌 Business Development Associate (Bengaluru)
🏢 ShopDeck
📍 Bengaluru