Responsible for managing the end-to-end
D2C website experience and operations
, including website merchandising, product launches, promotions, CRO, A/B testing, performance tracking, and cross-functional execution to improve
customer experience, conversion, and online business performance
.
Key Responsibilities
1. Website Merchandising & Customer Experience
• Own end-to-end website merchandising across Homepage, Collections, PLPs, PDPs and Landing Pages.
• Continuously optimize product discoverability, navigation and customer journeys to improve shopping experience.
• Ensure website content is accurate, relevant and aligned with ongoing business priorities.
• Benchmark leading D2C and ecommerce brands to continuously enhance the customer experience.
• Maintain a best-in-class digital storefront through thoughtful merchandising and attention to detail.
2. D2C Operations & Business Execution
• Own the day-to-day operational efficiency of the D2C website and app.
• Execute promotional campaigns, product launches and sale events with accuracy and zero operational gaps.
• Coordinate with cross-functional teams to ensure timely and seamless execution of business initiatives.
• Identify opportunities to streamline workflows, improve processes and enhance operational efficiency.
• Ensure all website updates are delivered with speed, accuracy and quality.
3. Conversion Rate Optimization (CRO)
• Identify opportunities to improve website conversion through continuous experimentation.
• Execute A/B tests and optimization initiatives across the customer journey.
• Monitor customer behavior and identify friction points affecting conversion and engagement.
• Work with Design, Product and Tech teams to implement customer experience improvements.
• Stay updated with global ecommerce and D2C best practices to continuously improve website performance.
4. Business Insights & Execution Support
• Monitor key D2C business and website performance metrics.