Purpose of the Role:

To source and manage marketing and brand-related procurement, enabling cost-effective, compliant, and high-impact marketing execution across product launches, dealer marketing, digital platforms, and experiential campaigns, while partnering closely with Marketing, Sales, and Dealer Networks. ( ATL, BTL and Digital)

Job Responsibilities:

Strategic & Commercial:
- Develop category strategies for automotive marketing spend
- Drive cost optimization and ROI improvement across high-value launch and campaign spends.
- Manage agency consolidation, rate benchmarking, and long-term contracts and ARC commercial models.
- Support annual marketing and launch budgets, tracking inflation in media and digital costs.

Sourcing & Vendor Management:

Lead end-to-end sourcing (RFP/RFQ, negotiations, contracting) for:
- Creative & Advertising agencies
- Media planning & buying agencies
- Digital performance marketing & social media partners
- Event & experiential agencies (launches, roadshows, auto expos)




- Conduct vendor capability assessments aligned to automotive brand and compliance standards

Governance,Compliance & Risk:
- Ensure compliance with TML procurement policies, DoA, ethics, and audit requirements.
- Manage IP rights, brand usage, regulatory approvals, and data privacy.
- Ensure adherence to TML brand guidelines and statutory communication norms.

Innovation & Digital Enablement:
- Identify and onboard current-age digital, influencer, and mobility marketing partners.

Desired Candidate Profile:
- Qualification: Any Graduate /MBA
- Desired Work Experience: Relevant experience greater than 5 year
- Necessary Knowledge: Marketing Purchase
- Desired Industry and Sectors: Working understanding of Areas Marketing Spend, contracting, Marketing Research.

Skills & Competencies:
- Strategic Sourcing & Category Management
- Commercial Negotiation & Cost Modeling
- Agency & Vendor Performance Management
- Contracting & Risk Management
- Marketing Spend & Data An

📌 Senior Manager-Marketing Purchase (Mumbai)
🏢 Tata Motors Global Services
📍 Mumbai