Role overview

We are looking for an Experiential Marketer to own the strategy, project management, and execution of our highestimpact, marketer-targeted trade shows and surrounding experiences. This role will lead integrated event marketing campaigns, from preevent promotion through onsite execution and postevent followup, across multiple personas and target audiences.

Youll partner closely with sales, product marketing, field marketing, and the core events team to turn trade shows, sponsored events, and executive dinners into a high-performing pipeline and brand channel.

What youll be doing

1. Tier 1-3 trade show strategy & project management
- Own endtoend planning and execution for Tier 1-3 trade shows and activations, including onsite presence, inbooth experiences, speaking sessions, and meeting programs.
- Build explicit event briefs with objectives, target audiences, key messages, offers, and KPIs for each major show.
- Develop and manage detailed project plans, timelines, and runofshow documents; keep crossfunctional stakeholders aligned and accountable.




- Own end-to-end logistics on booth experience, signage, shipping, vendors, and onsite staffing, ensuring everything ladders up to the event strategy.
- Own postevent recaps, performance reporting, and optimization recommendations.

2. Integrated event marketing for trade shows
- Develop multichannel event marketing plans for priority trade shows: organic social, email, web, paid amplification (where relevant), and partner comarketing.
- Lead sales enablement for each program: talk tracks, 1pagers, decks, and meeting briefs tailored to each audience.
- Collaborate with demand gen to build audience segmentation, nurtures, and cadences before and after events. Create copy for emails, landing pages, and other marketing collateral as needed.
- Coordinate content with product marketing and brand/creative, ensuring consistent messaging and positioning across all touchpoints.
- Track and report on registrations, me

📌 Experiential Marketing (Gurugram)
🏢 Cvent
📍 Gurugram