Job description

We are hiring a Performance Marketing professional with hands-on experience in a clothing or fashion brand who can research, plan, execute, and optimize paid marketing campaigns to deliver solid and consistent ROAS.

This role demands real results, not just ad execution.

Key Responsibilities

1. Paid Ads & ROAS Management
- Plan and manage Meta (Facebook & Instagram) and Google Ads
- Achieve and improve ROAS, conversions, and revenue
- Optimize budgets to reduce CAC and increase profitability
- Scale winning campaigns responsiblyRole & responsibilities

2. Research & Strategy
- Research customer behaviour in fashion & apparel
- Analyze competitors, creatives, offers, and pricing
- Build high-intent audiences (retargeting, lookalikes, warm traffic)
- Create full-funnel strategies (Traffic ATC Checkout Purchase)

3. Creative & Funnel Optimization
- Work with creative team on ad creatives (reels, static, carousel)




- Test hooks, copies, creatives, audiences, and offers
- Optimize Shopify product pages and checkout flow
- Improve conversion rate and reduce funnel drop-offs

4. Tracking & Reporting
- Set up and monitor Meta Pixel, CAPI, GA4, Shopify Analytics
- Track ROAS, CPA, CTR, ATC, and checkout data
- Share weekly performance reports with insights and improvements

Perks and benefits
- Work directly with the founder and leadership team
- Build growth systems for a premium fashion label rooted in Indian craftsmanship
- Own performance marketing strategy and execution end-to-end
- High impact role with direct influence on revenue growth
- Opportunity to scale iconic collections, hero products, and signature silhouettes through data-driven marketing

📌 Performance Marketing Manager (Mumbai)
🏢 Label Apurva Fashion
📍 Mumbai