Company: Twin Birds
Location: In-person
Salary: ₹3,00,000 – ₹5,00,000 per year
About the Company
Twin Birds is an established women’s everyday wear brand with a strong retail presence across South India and a rapidly growing D2C channel. The company is focused on expanding its national presence and strengthening its brand identity over the next 18–24 months.
Role Overview
This is a highly execution-focused role responsible for managing and growing the brand’s organic social media presence. The position emphasizes consistent content production, performance tracking, and relationship building with creators, partners, and communities.
The ideal candidate is proactive, detail-oriented, and comfortable working in a fast-paced workplace with a strong focus on results and continuous improvement.
Key Responsibilities1. Social Media Content Execution
- Plan and execute a weekly content calendar across Instagram Reels and YouTube Shorts
- Publish 5–7 posts per week in coordination with internal teams
- Monitor content performance and identify high-performing posts
- Collaborate with the growth team to review weekly performance metrics
- Maintain a pipeline of content ideas and track performance insights
- Ensure content aligns with brand tone, visual identity, and messaging
- Coordinate with internal teams for both low-production and high-production content
2. Creator & Influencer Management
- Identify and onboard micro, mid, and macro creators aligned with the brand
- Manage creator outreach, gifting, and follow-ups
- Build and maintain long-term relationships with creators and influencers
- Coordinate content briefs and track creator-generated content performance
- Manage creator communication channels (e.g., WhatsApp groups)
3. Partnerships & External Relationships
- Build relationships with digital media platforms, editors, and content creators
- Identify opportunities for brand features, collaborations, and partnerships
- Coordinate produc
📌 Social Media Manager (Peelamedu)
🏢 Twin birds
📍 Peelamedu
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