Key Responsibilities:
- Plan, create, and manage monthly content calendars for social media platforms like Instagram, Youtube, LinkedIn & etc.
- Develop engaging visual creatives, reels, and short-form video content
- Execute social media strategies to increase followers, reach, and engagement
- Coordinate with influencers and manage influencer marketing campaigns
- Handle digital PR activities, including outreach to external partners and institutions
- Monitor social media content for accuracy and brand consistency
- Analyze performance using analytics tools and optimize campaigns accordingly