Role & responsibilities

developing products that augment and not impinge upon their already busy lifestyle thereby fulfilling their healthcare needs.

KEY ROLES AND RESPONSIBILITIES

1. E-commerce Strategy & Channel Development

Develop and execute the overall e-commerce growth strategy aligned to business objectives.

Drive channel expansion across marketplaces, quick commerce and emerging digital platforms.

Build strategic partnerships with key platform stakeholders.

Monitor market trends, competition and consumer behavior to identify growth opportunities.

Lead annual business planning and channel growth initiatives.

2. Revenue Growth & Profitability

Own the e-commerce P&L;, driving revenue growth, profitability and market share.

Manage pricing, promotions, assortment and investment allocation to maximize returns.

Define and track key business KPIs across sales, margins and customer acquisition.

Drive forecasting, budgeting and commercial performance reviews.

Identify and implement opportunities to improve business efficiency and profitability.

3.



Performance Marketing & Digital Growth

Lead performance marketing strategy across marketplace ads, Google, Meta and other digital channels.

Own media budgets and drive customer acquisition, conversion and retention.

Partner with media and analytics agencies to optimize campaign effectiveness and ROAS.

Leverage data and consumer insights to improve marketing efficiency and business growth.

Drive measurement frameworks and continuous optimization of digital investments.

4. Consumer Insights & Marketplace Excellence

Develop platform-specific assortment, content, pricing and promotional strategies.

Drive product discoverability, conversion and share of search across marketplaces.

Ensure successful current product launches and category growth on digital channels.

Collaborate with Brand and Marketing teams to deliver integrated consumer-centric initiatives.

Continuously benchmark competitive performance and id

📌 Head Ecommerce (Mumbai)
🏢 PLACEWELL SOLUTIONS
📍 Mumbai