Company Description
Educational Initiatives (Ei) is an ed-tech company focused on transforming K–12 learning through cutting-edge research and technology-based solutions. Ei’s vision is to create a world where children everywhere learn with understanding, regardless of curriculum or background. The company builds products centered on diagnostic assessment and personalized learning, using a scientific approach to design tools grounded in the “Science of Learning.” These solutions help teachers access rich data on misconceptions, common errors, and learning patterns, enabling more effective instruction. Ei’s platforms analyze over a billion data points to deliver tailored questions, activities, games, and videos that improve learning outcomes for students and support teachers with meaningful insights.

Role Description
The Direct Sales Representative role is an on-site position based in Bengaluru. In this role, the individual identifies and qualifies prospects, conducts meetings and product demonstrations with schools and educational institutions,



and manages end-to-end sales cycles for Ei’s assessment and learning solutions. The Direct Sales Representative builds and maintains relationships with key decision makers, prepares proposals, negotiates terms, and closes deals while meeting defined revenue and activity targets. Day-to-day responsibilities include planning sales visits, following up with leads, maintaining accurate records in the CRM system, and coordinating with internal teams to ensure smooth onboarding and customer satisfaction. The role also involves gathering market feedback to inform product and strategy, and representing Ei at events, workshops, and partner engagements.

Qualifications
- Solid communication and interpersonal skills, with the ability to present complex solutions clearly to school leaders and other stakeholders.
- Proven experience in direct sales, business development, or account management, preferably in ed-tech, education services,

📌 Sales Specialist (Bengaluru)
🏢 Educational Initiatives
📍 Bengaluru