NVT Quality Lifestyle is looking for a Marketing Manager to drive end-to-end marketing for new residential projects, with a strong focus on Go-to-Market (GTM) Strategy and Experiential, Event Marketing. The role will be responsible for taking projects to market with a differentiated positioning and executing a strong CP and Customer Engagement Calendar to drive visibility, engagement and business outcomes.
KEY RESPONSIBILITIES:
GTM Strategy & Project Marketing
- Lead the end-to-end GTM strategy for recent projects, aligned with project positioning, target audience, sales objectives and launch timelines.
- Drive competition landscaping, USP finalisation and brand positioning to establish a differentiated market proposition.
- Develop the overall project marketing strategy and plan, covering launch, sustained marketing and demand-generation phases.
- Own marketing budgets and ensure effective planning, allocation and execution.
Experiential & Event Marketing - CP & Customer
- Own and drive the annual CP and Customer Event Calendar across projects.
- Conceptualise and execute high-impact CP events, customer events, engagement programmes, project launches and experiential initiatives.
- Develop differentiated experiences that strengthen CP relationships, customer engagement, project visibility and brand affinity.
- Plan and execute regular CP engagement programmes to support sales and channel relationships.
- Standardise and continuously enhance the NVT Site Experience across projects.
- Drive the Experience Centre at the Marketing Office, ensuring a compelling and consistent project experience.
Brand Communication & Engagement
- Translate the GTM strategy and project positioning into integrated brand communication and content across relevant touchpoints.
- Ensure consistency with NVT Corporate Brand Guidelines across all project marketing and communication.
- Drive project visibility and engagement across digital, physical, on-ground and relevant B2C/B2B platforms.