Key Responsibilities
- Identify and generate potential B2B leads through online research, databases, social media, LinkedIn, email campaigns, and other channels.
- Research target companies, decision-makers, and key contacts based on defined customer profiles.
- Build and maintain accurate databases of prospective clients.
- Qualify leads based on business requirements, company profile, industry, budget, and other relevant criteria.
- Conduct cold calling, email outreach and LinkedIn outreach to prospective clients.
- Schedule meetings and product/service discussions for the Business Development or Sales team.
- Maintain regular follow-ups with prospects and update lead status.
- Maintain accurate lead information in CRM systems and ensure proper data management.
- Coordinate with the Sales and Business Development teams to ensure smooth lead handover.
- Track lead-generation activities, conversion rates, and campaign performance.
- Prepare daily/weekly/monthly reports on lead generation and outreach activities.
- Stay updated on industry trends, target markets, competitors,



and potential business opportunities.
- Achieve assigned lead-generation and meeting-generation targets.

Required Skills:
- Robust communication and interpersonal skills.
- Good knowledge of B2B lead generation and prospecting.
- Excellent online research and data-mining skills.
- Experience with LinkedIn, email marketing, CRM tools and lead-generation platforms.
- Good knowledge of MS Excel / Google Sheets.
- Strong follow-up and relationship-building skills.
- Ability to identify and qualify potential business opportunities.
- Target-oriented and self-motivated approach.
- Good written and spoken English.
- Ability to work independently as well as in a team.

Preferred Skills
- Experience in IT services, software, SaaS, web development, mobile applications, or digital services.
- Experience with LinkedIn Sales Navigator or similar prospecting tools.
- Familiarity with CRM platforms.
- Knowled

📌 Lead Generation Executive (Ahmedabad)
🏢 Ipath Infotech
📍 Ahmedabad