- Own the MIS and reporting framework across Admissions, Outreach, and Marketing, including daily, weekly, monthly, quarterly, and annual reports, executive dashboards, and leadership presentations.
- Develop and maintain interactive dashboards using Power BI, Tableau, Looker Studio, Google Data Studio, and Excel, covering admissions, marketing, outreach, and performance metrics.
- Analyse admissions funnels, lead quality, marketing effectiveness, geographic performance, campaign ROI, fee collection, scholarships, forecasting, demand, yield, seasonality, pipeline health, and drop-offs.
- Track key Admissions KPIs, including leads, applications, offers, enrolments, fee collection, scholarships, conversions, counsellor performance, campus visits, walk-ins, and source/state/course-wise admissions.
- Analyse Marketing and Digital Marketing performance, including ROI, CPL, CAC, CPC, CPM, CTR, lead quality, website traffic, user journeys, social media engagement, PR, events, and campaign performance.
- Monitor Outreach performance, including school visits, counsellor meetings,



education consultants, partner institutions, corporate engagements, career fairs, event ROI, follow-ups, and conversions.
- Ensure data accuracy, integrity, validation, cleansing, duplicate removal, CRM hygiene, standardized naming conventions, and master data management.
- Automate Excel and CRM reports, Google Sheets, Power BI refreshes, email reports, scheduled dashboards, data imports, and data validation to reduce manual effort.
- Prepare executive reports, dashboards, presentations, and business insights for the Vice Chancellor, functional heads, leadership team, Executive Committee, and Board.
- Translate data into actionable recommendations on admissions performance, campaign effectiveness, lead quality, counsellor productivity, marketing spend, revenue projections, resource utilization, risks, and growth opportunities.
- Collaborate with Admissions, Marketing, Outreach, Finance, Academics,

📌 MIS Analyst – Admissions, Marketing (Bengaluru)
🏢 Atria University
📍 Bengaluru