External Job Description
Job Purpose
The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of waterproofing products in project sales segments in defined geography through lead conversions and product trainings to various stake holders like applicators, contractors and thereby achieving overall business objectives
Business objectives
Identify, index and review market potential for waterproofing products in Project Sales (Geography and Key Accounts)
Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers
Conduct site inspection based on leads and make proposals including sampling to convert sites
Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site
Technical Assistance
Provide technical assistance pre and post sales at the project sites related to waterproofing products
Undertake in office sampling for waterproofing products to build customer confidence
Market Development
Identify and engage with set of medium to large waterproofing applicators, consultants etc. for the purpose of market expansion and upgradation
Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance
Brief about products and systems with Specifiers and Consultants to generate business
Training
Identify and train Project Sales Applicators on practical application of waterproofing products at regular intervals
Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators
Market Intelligence
Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market
Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration ini
📌 EXECUTIVE I (Rajkot)
🏢 Asian Paints
📍 Rajkot
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