We are seeking aseasoned Product Marketing Manager to drive global positioning,messaging, and demand for FinnAxia , our flagship lending platform. Thisrole will be pivotal in shaping how the product is perceived across India,Middle East Africa (MEA), and Southeast Asia (SEA) , working closelywith product, sales, and regional teams.
The idealcandidate brings 8+ years of experience in the banking domain, with strong exposure to enterprise SaaS marketing, solution positioning, andGTM strategy.
If you havebuilt and positioned transaction banking products and want to take a globalstory across India, MEA and SEA this is your chance to shape the narrativeof the leading transaction banking community FinnAxia.
KeyResponsibilities include
A . Product Positioning Messaging
1. Own and evolve FinnAxiavalue proposition across banks.
2. Craft region-specific messaging aligned to market maturity (India vs MEA vs SEA)
B. Go-to-Market (GTM) Strategy
1. Lead end-to-end GTM planning for product launches, upgrades, and regional expansion.
2.
Partner with regional sales to create Partner with regional sales to create market entry strategies for key geographies
3. Align GTM with long sales cycles (1218 months) typical of transaction banking platforms
C. Sales Enablement
1. Develop high-impact sales assets : pitch decks, battle cards, ROI calculators, case studies.
2. Support large deal pursuits with customized storytelling and solution positioning.
3. Train sales teams across regions on product narratives and differentiation
D. Demand Generation Campaigns
1. Collaborate with demand gen teams to drive pipeline-building campaigns for both transformation for existing customers and GA releases for prospects.
2. Design account-based marketing (ABM) programs for product positioning in strategic accounts.
3. Leverage digital, events, partnerships, and analyst relations to build visibility
E. Market Competitive Intelligence
1. Track competitor offerings (Newgen, Intellect, e