13 Aug
|
Jobgether
|
India
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Associate - Marketing & Communications (Email Marketing & Automation) based in India.
This role offers the opportunity to lead email marketing and audience engagement initiatives across a diverse range of stakeholders.
You will manage campaigns from planning and content development through execution, automation, measurement, and optimization.
The position combines hands-on marketing execution with data-driven decision-making and audience strategy.
You will work across volunteer engagement, donor communications, events, corporate partnerships, and internal communications.
Your work will directly contribute to stronger engagement, improved campaign performance, and broader marketing outcomes.
The role is ideal for someone who is detail-oriented, analytical, creative, and comfortable working in a fast-paced, purpose-driven workplace.
You will also have opportunities to contribute to wider digital communications, storytelling,
and marketing initiatives.
Accountabilities
- Manage and execute end-to-end email marketing campaigns using Salesforce Marketing Cloud (SFMC).
- Build, manage, and optimize automated email journeys, drip campaigns, newsletters, donor communication flows, volunteer engagement campaigns, and event communications.
- Collaborate with internal stakeholders to develop compelling, audience-focused email content aligned with campaign objectives.
- Monitor, analyze, and report campaign performance using metrics such as open rates, click-through rates, bounce rates, conversions, and subscriber engagement.
- Use campaign insights to identify optimization opportunities and continuously improve audience engagement and marketing effectiveness.
- Support communication planning and strategy for volunteering initiatives, donor engagement, events, and organizational announcements.
- Contribute to broader marketing and com
📌 Senior Associate – Marketing (India)
🏢 Jobgether
📍 India