Hi,

Greetings,

The position is with well known organization for Marketing Manager - Content

Location Mumbai

Responsibilities
- Develop and distribute the content and drive qualified traffic to our front door
- Strictly follow the content/editorial calendar to stick to industry standard content marketing and amplification process which will gradually increase qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.).
- Design, build and maintain our social media presence
- Identify trends and insights, and optimize spend and performance based on the insights
- Collaborate with internal teams to create landing pages and optimize user experience
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups




- Connect with influential media outlets and journalists to place stories about company news and other initiatives. Assist with event planning, including working with vendors, event coordinators, and design teams for in office collateral
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements
- Bachelors degree of higher in Arts/Commerce/Science/Technology
- 4 to 6 years of experience in content based B2B Marketing
- Understanding of marketing methodologies and blogging software (WordPress) in order to generate traffic and understand converting visitors into qualified leads.
- Fair understanding of marketing automation for B2B segment, conversion analytics funnel and ABM campaigns
- Demonstrable experience in managing SEO/SE

📌 Marketing Manager (Mumbai)
🏢 Hector and Streak Consulting
📍 Mumbai